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	<title>Bottom Line Coach</title>
	<link>http://www.bottomlinecoach.com</link>
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		<title>How Do I Increase Sales In My Business?</title>
		<description><![CDATA[Sales in most every market is a zero sum game. There is a limited amount of revenue to be had in the market. When the economy is poor the amount of money available shrinks making it even more competitive. Increased sales in one company usually means loss of revenue somewhere else.
]]></description>
		<link>http://www.bottomlinecoach.com/blog/how-do-i-increase-sales-in-my-business/</link>
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		<title>Change Management Starts With Changing How You Think.</title>
		<description><![CDATA[About a year or so ago I wrote an article entitled the “Biggest Problems Facing Small Business Today”. Based on the number of downloads and visits to my blog it was of significant interest and must have resonated with many business leaders.
I have since revised my thinking somewhat. The biggest problem most business leaders face isn’t what they think it is.
I listed the top issues at that time as:

Lack of a clear plan– the SBA says that over 50% of businesses that fail don’t have a plan. I can say ...]]></description>
		<link>http://www.bottomlinecoach.com/blog/change-management-starts-with-changing-how-you-think-2/</link>
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		<title>How are jobs really created?</title>
		<description><![CDATA[With all of the hype surrounding the stimulus packages and the estimates of cost starting at  $200,000 per job, I think it’s time we all understand where jobs are actually created.
First and foremost government doesn’t create anything. The simply fund projects paid for by taxpayers to ceate the illusion of employment. Most of these are short term and add little or no value to the economy.
So where are jobs created? In 2009, large corporations shed 700,000 jobs, small business employment was down 20% and startups because of their 50% failure ...]]></description>
		<link>http://www.bottomlinecoach.com/blog/how-are-jobs-really-created/</link>
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		<title>Business Strategy, where will you be in 5 years?</title>
		<description><![CDATA[Of course none of us know for certain but we may have more control that we think as it pertains to our business. &#160;Maybe a better way to ask the question is where do you want to be in five years? While this question may sound easier, most organizat...]]></description>
		<link>http://www.bottomlinecoach.com/blog/business-strategy-where-will-you-be-in-5-years/</link>
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		<title>Can real job creation reduce the deficit?</title>
		<description><![CDATA[Unless you live in the wild with out access to any information you know that the overriding political issue of the day is deficit reduction.&#160; Every politician is trying to find a way to make it look like the deficit is under control without making...]]></description>
		<link>http://www.bottomlinecoach.com/blog/can-real-job-creation-reduce-the-deficit/</link>
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		<title>Helping Customers Understand Your Value through Inbound Marketing</title>
		<description><![CDATA[The most effective marketing strategy is to educate the customer about why your product or service is the best value. &#160;Lowest cost is rarely an indicator in the success of a product or service.&#160; &#8220;Value&#8221; sells because it provides t...]]></description>
		<link>http://www.bottomlinecoach.com/blog/helping-customers-understand-your-value-through-inbound-marketing/</link>
			</item>
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		<title>Keys to Protecting your Business from Litigation</title>
		<description><![CDATA[As a business leader, chances are you&#8217;re aware of the risks associated  with litigation. With the multitude of local, state and federal  regulations, there are ample opportunities to get into trouble if one  isn&#8217;t aware and prepared.
&#160;...]]></description>
		<link>http://www.bottomlinecoach.com/blog/keys-to-protecting-your-business-from-litigation/</link>
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		<title>Improve Cash Flow Using Good Cash Management</title>
		<description><![CDATA[It's not unusual for a business to be making money and still be "cash poor". There are many reasons for this, rapid growth , outgrowing credit facilities. decline in sales and not having access to lines of credit, slow paying customers, or just spendin...]]></description>
		<link>http://www.bottomlinecoach.com/blog/improve-cash-flow-using-good-cash-management/</link>
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		<title>Strategic planning better include disaster recovery</title>
		<description><![CDATA[Disaster recovery is a thought that hit very close to home this week. Here in North Mississippi we were hit by a series of storms and numerous tornados. A small town about 20 miles south of my home was hit extremely hard. Nearly all of the buisness in ...]]></description>
		<link>http://www.bottomlinecoach.com/blog/strategic-planning-better-include-disaster-recovery/</link>
			</item>
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		<title>Legal Issues in Consulting, Licensing, Subcontracting and Software Development</title>
		<description><![CDATA[By Robert A. Adelson
As a consultant, entrepreneur, client or professional, you are often dealing with contracts, your own and others.&#160; What should you be looking for in your contracts?&#160; What makes a good contract?&#160;
What terms to include...]]></description>
		<link>http://www.bottomlinecoach.com/blog/legal-issues-in-consulting-licensing-subcontracting-and-software-development/</link>
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