With effective strategic planning and execution, you company will grow. Without it, your company will go. That’s the bottom line.
A strategic plan is not an item for the bookshelf – it is instead a roadmap that leads your company from point to point in an organized and systematic manner. It is the blueprint from which your company is built from the ground up. It is the standard used to judge progress in every area of your business. It is the baseline for decision making.
The strategic plan invents your company’s future
Strategic planning focuses on defining your vision for your company. The long range vision must be tied to short term goals and actions to produce ongoing results. We work closely with our clients during the planning phase and coach through the execution of the plan. We clearly identify potential obstacles and develop real solutions to potential pitfalls.
The variables involved in effective strategic planning are far too many in number to be listed here. To summarize, the end result produced by an effective planning process will be:
- Market share and earnings will increase
- Corporate values will be defined at all levels and will be sustained
- Loyal customers will be attracted, serviced and sustained
- Synergy of departments and groups will result in increased productivity and profits
- Allocation and utilization of company resources will be improved
- Trends and potential opportunities will be identified
The key areas focused on here would include, but not be limited to:
Vision and mission statements
Competition and trend analyses
External and internal assessments
Business plan goals and actions
Marketing plan goals and actions
Departmental goals and actions
Financial plans
Critical success factors
Review processes
Our strategic planning consultation services will focus on your company’s individual needs and goals.
As the result of our decades of planning consulting, we have found that there are ten important pitfalls you must avoid in the planning process:
- Top management delegates planning and does not own it
- Management becomes engrossed in current problems and spends insufficient time on long and short range planning
- Failure to develop goals that support the long range plan
- Failure to include the major line personnel in the planning process
- Failure to use plans as the standard by which to measure performance
- Failure to create an organizational climate that is conducive to effective planning
- Treating planning as though it is separate and apart from the management process
- Creating overly formal systems that lack flexibility, simplicity and creative input
- Failure by management to effectively communicate long range plans to departments and divisions
- Management undermines its own planning and credibility by making conflicting intuitive decisions
We can help you in every phase of the strategic planning process. Email us or simply call to set up an appointment to learn more about how this we can help your company.
662-844-9088
Click here to download our free 18 point Bottom Line Focus Self-Assessment